Jayne Tarasun, Flock Follies

Jayne Tarasun, Flock Follies

Since completing the Outset Cornwall programme and making her first sale in a muddy Somerset field in 2010, Jayne Tarasun’s business Flock Follies has gone from strength to strength, attracting both national and international interest.

“It sounds ridiculous, but when I first started, I wasn’t expecting to be successful, and my journey definitely hasn’t gone in the direction I thought it would!”

“Thanks to the support and advice from Outset Cornwall, I managed to write a comprehensive business plan despite my severe dyslexia, put together a product portfolio and launch my flagship product through a number of retail channels, overcoming many barriers along the way.”

Over the last four years, Jayne has achieved several milestones, growing her business through sheer hard work, adapting in response to market and economic changes, and introducing new ideas to keep things fresh.

Launching her original bird feeder product on shopping channel QVC in October 2012, Jayne achieved a turnover of over £1000 per minute. Her second product, a teacup-design bird drinker/feeder was an instant hit when it launched on website Not On The High Street in October 2013.

“Outset Cornwall gave me encouragement, support and a framework in which to explore my ideas. I’ve definitely grown in confidence, become more capable and able to deal with unexpected events. I’ve also developed a business head!”

The next 12 months hold more significant developments for Jayne, as she continues to study her MA in Authorial Illustration at Falmouth University and also journeys to Chicago to discuss a potential business partnership with an American company.

“Letting go of my ‘baby’ will take Flock Follies to an extraordinary level, which is something I wouldn’t have been able to do by myself.”

“It will also free me up to be more creative, develop new products, explore new markets and work on my MA so I can fully realise my creative potential. I’ve got several other products awaiting an opportunity to go into development and production, so plans are definitely afoot!”


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