Melissa Burton – Specsavers everywoman in Retail Ambassador

Goody Good Stuff was launched by Melissa Burton with the aim to create a confectionery range that does not exclude any consumer group or compromise on taste. The company has pioneered the use of a plant-based hydrocolloid – a gelatine alternative – in sweets to create a ‘gummy’ with maximum flavour and a familiar chewiness that could be enjoyed by all, irrespective of religion or dietary requirements, giving them immediate stand-out for a global audience.

The sweets are gluten-free, fat-free, meat-free, soy-free, nut-free, lactose-free and dairy-free, and suitable for those following halal, kosher or vegetarian diets, while six of the varieties are also suitable for vegans.

Since its launch in 2010, Melissa has helped to secured 28 export markets, including USA, Australia and Hong Kong. Goody Good Stuff is also available in 15 European countries, including Spain, Germany and Sweden.

Phenomenal growth, particularly in America, has seen the company double its business in the last 12 months. Its initial entry into the US market in 2011 saw Goody Good Stuff secure 1,400 stores, while by December 2012 it had increased this to 13,000 stores. Notably, this figure includes 98.5 per cent of all 7-Eleven US stores, making Goody Good Stuff the convenience store chain’s most popular and far-reaching national roll-out to date.

Everywoman in Retail Ambassador

This year, Goody Good Stuff has been shortlisted for the Best Exporter in The Grocer Gold Awards and won in the same category at’s Business Masters awards, which recognise North West-based businesses. Melissa Burton was named Best Entrepreneur in Europe, the Middle East and Africa at The Stevie® Awards for Women in Business 2011. She was also championed as one of North West Business Insider’s 42 under 42 leading business figures the same year.

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