sarahBee marketing (www.sarahbeemarketing.com) provides affordable, no-nonsense PR and marketing to companies across all industry sectors. Sarah Brockwell founded sarahBee marketing in June 2010.
My Entrepreneurial vision was born in early 2010 after I had been made redundant whilst on maternity leave. I started-up sarahBee marketing in June 2010 on a budget of £250 which I made by selling my old maternity clothes on eBay. My vision was clear. I wanted to offer a professional marketing and PR support function to businesses across industries. I wanted to focus initially on the County of Essex and then grow the business organically through PR and word of mouth recommendations. My vision includes a plan to further grow the business by way of a franchise set up which will allow me to grow sarahBee marketing organically and strategically.
Prior to start-up I carried out significant market research, due diligence, took mentor advice, attended courses run by Ignite Business Enterprise (then known as BDS), made cash flow projections and wrote business plans. I had never worked for myself and I wanted to succeed – big time! I worked until the early hours of the mornings until I was satisfied that I had a viable offering. I launched in June 2010 and my first client was the enterprise agency (Ignite) where I had sought support and training pre start-up. I was retained to develop a Marketing training module for local businesses. My client base grew virtually overnight. Ignite is still a client and so are many of the businesses that have been on my marketing modules.
From my initial group of clients I started to get referrals. I find it extremely satisfying when I am recommended by a client. My plan did not include paid advertising so recommendations and PR were, and still are, very important to sarahBee marketing. sarahBee marketing thrives on PR and as winner of six business awards is a regular feature in regional (and national) media. In 2013 I was awarded Essex Businesswoman of the Year.
I regularly present on BBC Essex and have been featured alongside Lord Alan Sugar on the topic of Entrepreneurship. I was also involved in the “Portas Pilot’ Pop Up Shop scheme in Braintree, Essex. I opine that to be a successful Entrepreneur you need focus, passion, skill, luck and vision. It is events such as this that have such a positive effect on my business and my clients’ businesses.
I embrace social media and have used Twitter in an innovative way resulting in retweets and favourites from Prime Minister David Cameron’s official no. 10 account, the Guardian national newspaper account and the Department for Business.
The literal meaning of an Entrepreneur is to take a financial risk with a business venture. Although I took a risk at start-up my investment was only £250. I believe that an Entrepreneur can succeed without investing a huge amount.