Louise Towler – Indigo Tree Digital

Indigo Tree Digital is a web design agency started by Louise Towler in 2003. Indigo Tree provides web site design and development, ongoing maintenance and email marketing services to businesses, schools and other marketing and design agencies. All web sites are responsive, which means they will work functionally and visually on any device, whether PC, laptop, tablet or smart phone.

“My original motivation for starting the business (originally called LT Consulting) was to be in control of my personal finances using the technical knowledge I had built up over a number of years. In the early days, working from home, I needed to ensure that my commitment to the business fitted in with my home life as a mother with young school age children.

It was not long before I also realised that working from home was not enabling me to expand my business, which I definitely wanted to do. So, I moved into my first office and took on my first member of staff – a massive milestone for me personally! The move enabled me to focus on the business, and created a professional image.

Through a good friend I was introduced to the Entrepreneur’s Circle, an organisation that helps small businesses grow, which taught me to focus ‘on’ my business as well as working ‘in’ it. This helped me focus on business development, and sales and marketing, in addition to supporting our clients. This also gave me some insights into how to scale up the business. I always knew the value of my own time and realised if I could recruit, train and develop others to do the same as me, we could increase our revenues, as there would now be more of us to provide the website development and online marketing services.

This brings me to another major trigger in the development of my business, GrowthAccelerator, a partnership between the Government and some of the UK’s leading, private sector growth specialists. I worked with a Growth Coach for about 6 months to formulate my vision and growth plans. During this period, I was encouraged to setup my sales figures and related costs into a Profit & Loss forecast for the future, creating marketing plans, staff development plans and formalising my business processes.

When I had a temporary loss of a member of staff with very short notice at the start of 2014, I immediately reviewed my plans and this gave me the confidence to recruit another member of staff straight away. It was in my P&L forecast to recruit additional staff but I was able to bring this forward by 6 months because I could model the cost and cash flow implications.

In October 2016, we re-branded to become Indigo Tree Digital Ltd. Indigo Tree better reflects who we are now and the development and quality of the websites and service that we deliver, whilst at the same time giving us scope to expand in future. ‘Delivering beautiful code’ is our new strapline and encapsulates our strengths in website development.

At present (September 2017), the business employs nine staff combining: senior developers, developers, project manager, website editors and an office manager to keep us all in line! The breadth of knowledge and experience in the team is exceptionally strong and we continue to work with our clients, old and new, to help them stand out from the crowd; our websites are reliable, beautiful and profitable.

Indigo Tree has grown as a result of hard work, listening to trusted advisers, focusing on customer service and working ‘on’ as well as ‘in’ the business. We are now looking forward to our next phase of growth and the challenges that will certainly come our way.

My advice for budding entrepreneurs is:

  • Believe in yourself.
  • Don’t reinvent the wheel – take advice and support from wherever you can – there are many options if you look.
  • You will always regret what you don’t do, so start now and grab your future! A good friend of mine summed it up with the phrase “You have to go it alone, but you can’t do it on your own.”



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