Evadney Campbell, is the joint owner of Shiloh PR Ltd, a public relations and media training company. Evadney is among the growing trend of women who’ve made a major mid-life career transition.
After 12 years as a Broadcast Journalist working for BBC, I reached a stage in my career when I felt I was no longer passionate about what I was doing, or enjoying it. I decided that if I wanted to do something about it, – it was now or never!
So, at the tender age of 52, I made the difficult decision to give up a relatively secure career to launch Shiloh PR Ltd with my daughter.
On reflection, my journey to launching Shiloh PR Ltd began in 1987 when I was asked by the BBC to present/produce a programme aimed at the African Caribbean community in Gloucester, on their newly launched radio station. I was asked because of my voluntary work in the county, which meant I was not only well known, I had strong contacts within that community.
This, together with my voluntary work, resulted in me being awarded an MBE in 1995 for ‘services to the African and Caribbean Communities in Gloucester’.
In 1999 after continually presenting this show on a freelance basis, and constantly being asked to consider working full-time for the BBC, I decided to make my first major career change, into journalism. Following a post-graduate degree in Broadcast Journalist at the University of Central England in Birmingham, I secured a job as a broadcast journalist with BBC Radio Bristol.
In 2001, I moved to undertake a similar role at BBC London and following several years in radio, I developed my skills further when I took on a multi-media and video journalist role at the network; filming, editing, reporting and producing material for BBC London TV news, online and radio.
Finally, in June 2013 my daughter and I formally launched Shiloh PR Ltd after years of assisting music promoters with public relations for their events. Since launching the company we’ve successfully carried out the public relations services for several large music festivals including 3 at Wembley Arena attracting over 20,000 fans, O2 Indigo and a number of other notable projects.
With my devoting my time full-time with Shiloh PR, we decided to extended our portfolio and included various media training programmes – from writing an effective press release, to carrying out live interviews and developing social media strategies for SMEs.
Shiloh PR and media training company, has effectively been in existence for a relatively short period. During this time, we’ve focused on building awareness of our brand and raising our profile. This strategy has resulted in us been fortunate to be have been nominated for a number of business awards including a Precious Award.